Short headline that matches what the visitor was promised

If any inconsistencies, most of your audience is going to bounce from the page almost immediately. This is a subheadline, where you can concisely describe the benefit of the offer.

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

Bullets are great
For spelling out benefits and
Turning visitors into leads.

Winning Call-to-Action line!

Security / confidence line. You can also link to your privacy policy page, to open in a new window.